Privacy Policy
How we collect, use, and protect your personal information.
Last updated: 20 January 2026
1. Introduction
EcoMax Tuning Limited (company registration pending) trading as "EcoMax Tuning" ("we", "our", "us") is committed to protecting and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This privacy policy explains how we collect, use, store, and protect your personal data when you use our services, visit our website at ecomaxtuning.co.uk, or communicate with us.
Data Controller: EcoMax Tuning Limited, Unit 19 Maxwell Road, Peterborough, PE2 7HU, United Kingdom. Email: info@ecomaxtuning.co.uk. Phone: +44 7462 175067.
2. Information We Collect
We collect and process the following categories of personal data:
Identity Data: First name, last name, title.
Contact Data: Postal address, email address, telephone numbers.
Vehicle Data: Vehicle registration number, make, model, engine specifications, mileage, and service history.
Financial Data: Payment card details (processed securely via third-party payment processors), bank account details for refunds.
Transaction Data: Details of services purchased, booking history, invoices, and payment records.
Technical Data: IP address, browser type and version, time zone setting, browser plug-in types, operating system, and platform when you visit our website.
Communications Data: Records of correspondence including emails, WhatsApp messages, and phone call notes.
Marketing Data: Your preferences for receiving marketing communications from us.
3. Lawful Basis for Processing
We process your personal data on the following legal bases under Article 6 of the UK GDPR:
Contract: Processing necessary for the performance of a contract with you (e.g., providing vehicle tuning services you have booked).
Legal Obligation: Processing necessary to comply with legal obligations (e.g., maintaining financial records for HMRC, vehicle safety documentation).
Legitimate Interests: Processing necessary for our legitimate interests, such as improving our services, fraud prevention, and direct marketing (where you have not opted out).
Consent: Where you have given explicit consent for specific processing activities (e.g., subscribing to marketing emails).
4. How We Use Your Information
We use your personal data for the following purposes:
- To register you as a customer and manage your account
- To provide vehicle tuning, remapping, and related automotive services
- To process and collect payments for our services
- To communicate with you about bookings, service updates, and aftercare
- To send service reminders and MOT notifications
- To respond to your enquiries and provide customer support
- To improve our services through feedback and usage analysis
- To send promotional offers and marketing communications (with your consent)
- To comply with legal and regulatory obligations
- To protect against fraud and ensure the security of our systems
5. Data Sharing and Third Parties
We do not sell, rent, or trade your personal data to third parties. We may share your data with:
Service Providers: Third-party companies that help us operate our business, including payment processors (Stripe, PayPal), website hosting providers, and communication platforms. These providers are contractually obligated to protect your data.
Professional Advisers: Lawyers, accountants, and insurers who provide professional services to us.
Regulatory Authorities: HMRC, the Information Commissioner's Office (ICO), or other authorities where required by law.
Finance Providers: If you apply for finance through us, your details will be shared with our finance partners to process your application. This will be subject to their own privacy policies.
6. International Transfers
Your personal data is primarily stored and processed within the United Kingdom. Where we use service providers based outside the UK (such as cloud hosting services), we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the ICO or adequacy decisions, to protect your data in accordance with UK GDPR requirements.
7. Data Security
We have implemented appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:
- Secure encrypted connections (HTTPS/SSL) for all website communications
- Password-protected systems with restricted access
- Regular security assessments and updates
- Staff training on data protection obligations
- Secure disposal of physical and electronic records
8. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Specific retention periods include:
Customer Records: 6 years after the end of the business relationship (to comply with HMRC requirements and potential legal claims).
Vehicle Service Records: 6 years from the date of service.
Marketing Preferences: Until you withdraw consent or opt out.
Website Analytics: 26 months from the date of collection.
9. Your Rights Under UK GDPR
Under data protection legislation, you have the following rights:
Right of Access: You can request a copy of the personal data we hold about you (Subject Access Request).
Right to Rectification: You can request correction of inaccurate or incomplete data.
Right to Erasure: You can request deletion of your data where there is no compelling reason for continued processing ("right to be forgotten").
Right to Restrict Processing: You can request we suspend processing of your data in certain circumstances.
Right to Data Portability: You can request transfer of your data to another organisation in a machine-readable format.
Right to Object: You can object to processing based on legitimate interests or for direct marketing purposes.
Right to Withdraw Consent: Where processing is based on consent, you can withdraw consent at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, please contact us at info@ecomaxtuning.co.uk or write to us at the address above. We will respond within one month of receiving your request. There is no fee for most requests, but we may charge a reasonable fee for repetitive, unfounded, or excessive requests.
10. Cookies and Website Tracking
Our website uses cookies to enhance your browsing experience and analyse website traffic. Cookies are small text files stored on your device.
Essential Cookies: Required for basic website functionality.
Analytics Cookies: Help us understand how visitors use our website (e.g., Google Analytics).
Marketing Cookies: Used to deliver relevant advertisements.
You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.
11. Marketing Communications
We may send you marketing communications about our services, special offers, and promotions where you have consented or where we have a legitimate interest (for existing customers).
You can opt out of marketing communications at any time by clicking the "unsubscribe" link in any email, contacting us directly, or updating your preferences. Opting out of marketing will not affect service-related communications.
12. Children's Privacy
Our services are not directed at individuals under 18 years of age. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately.
13. Complaints
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection:
Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Telephone: 0303 123 1113
Website: ico.org.uk
14. Contact Us
If you have any questions about this privacy policy, wish to exercise your data protection rights, or have concerns about how we handle your personal data, please contact us:
- Email: info@ecomaxtuning.co.uk
- Phone: +44 7462 175067
- Address: EcoMax Tuning, Unit 19 Maxwell Road, Peterborough, PE2 7HU
15. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically. Continued use of our services after any changes constitutes acceptance of the updated policy.